First Contact

Preset guide

First Contact

Give footwear a punchy launch with ground-level energy and tactile construction details.

Create this video

Prepare your photos

Supply side profile, toe/upper detail and heel or outsole of the same shoe. A pair can be used only when both shoes are supplied.

Keep the whole silhouette visible in the main photo. Avoid feet covering the product details unless a worn-shoe campaign is intended.

The direction

01

Opening

0–4s: Ground-level push past the outsole edge rapidly decelerates into a close side profile. The whole sneaker is physically supported on the floor, laces unchanged.

02

Development

4–10s: Graphic match cut from sole grooves to a macro of suede and stitching, then a brisk low half-arc eases into slow motion at the heel silhouette. Texture stays sharp; no rotation of the shoe itself.

03

Ending

10–15s: Pull back from the toe to a complete three-quarter hero product with a crisp diagonal shaft of daylight. Camera settles with room above for product name, shoe remains grounded.

Sound

A single rubber contact accent, soft suede brush, restrained studio room tone.

What to preserve

No invented logos, sole technology, sports performance claims, shoe size or price. Never grow a second shoe, change lace count or make it fly.